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01 — THE STORY

I spent 10 years building products for others. I couldn't launch my own.

Then AI changed everything. And I decided to teach what I wish someone had taught me.

02 — ORIGIN

I was a VP of Product. I defined vision, strategy, and roadmaps tied to EBITDA involving 50+ people — engineers, PMs, designers, business, operations. I had every metric impacted by every initiative of every squad in my head. But I couldn't build the simplest thing on my own — a signup, a login, a payment. Everything needed a team. Every idea of my own stayed as a Notion note.

In 2024 I started using AI to write code. It worked sometimes. But little by little I began to understand how software thinks — not just how to copy it. When tools like Cursor and Claude Code arrived, everything clicked. For the first time, someone with product judgment but no technical background could build real software. Not prototypes. Not demos. Software with users, payments, and traffic.

That transformation was so powerful I couldn't keep it to myself. The abilities of tomorrow are being built today. And most people don't have anyone to bring that complexity closer to them. Founding Product Engineer exists to change that.

03 — PRINCIPLES

What I believe

Accessible is not superficial

Anyone can understand AI, mathematics, or science. They just need the right explanation. With depth, not shortcuts.

First the concept, then the tool

First you understand the concept. Then you use the most standard, versatile tool to solve the problem. Tools change — what you learn here is transferable and stays with you for life.

Results you can measure

Every course ends with something real. An AI agent, a SaaS, a security system. Something that works and that you can use today.

04 — Who I am
Manu López

Manu López

Ex-VP Product @ Lookiero+10 years in ProductBuilding with Claude Code

Industrial Engineer → Operations Research → Product Manager → Growth PM → Lead PM → VP Product @ Lookiero → Founder → Founding Product Engineer

IKIGAIWHAT YOU LOVEWHAT YOU'RE GOOD ATWHAT THE WORLD NEEDSWHAT YOU CAN BE PAID FORPassionMissionProfessionVocation

Why and what for

Building is what I do best. Teaching is what fulfills me most. Learning is what drives me.

So that what once seemed reserved for a few is within reach of anyone with curiosity and the drive to go further. I don't teach tools — I teach how to understand technology and apply it with judgment.

Because whoever masters the fundamentals can ask AI to build whatever they imagine. No limits. That intersection is my ikigai.

Special pricing for those who change the world — and those fighting to get started

If you belong to any of these groups, you get reduced pricing on all courses. Because your starting point shouldn't be a barrier.

Those who change the world

  • Public school teachers and professors
  • Doctors, nurses, and public healthcare workers
  • Public servants
  • Researchers and scientists

Those fighting to get started

  • People currently unemployed
  • People at risk of social exclusion
  • People in addiction recovery
  • Students in public education

On a personal note, I also extend this invitation to people with diagnosed neurodivergence, Mensa members, ESTIEM members, residents of Andalusia, mathematicians, sociologists, and philosophers.

If you're not on this list but believe your situation warrants it, reach out anyway.

Contact me on LinkedIn

This initiative is a personal decision with no commercial, sponsorship, or partnership relationship with the organizations mentioned.

The skills of tomorrow aren't waiting. Neither should you.

Explore the courses and start building today.

Understand more. Go further.